Virtuoso Cruise Icon docks down under

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Luxury travel network Virtuoso has officially launched the Virtuoso Cruise Icon program in Australia and New Zealand. As exclusively foreshadowed by LATTE in March, the program has been broadened beyond the USA to new regions, with 29 ‘cruise icons’ named in this region in 2024.The Virtuoso Cruise Icon program was launched in 2018 to recognise those Virtuoso advisors’ whose sales performance excels within the industry. To be considered part of the elite field, advisors need to sell more than $1 million worth of Virtuoso preferred cruise partner products annually.These 29 Australia & New Zealand advisors join an elite group of 146 advisors across eight countries worldwide who have earned the Virtuoso Cruise Icon designation and who collectively represent the top one percent in Virtuoso’s cruise sales, reinforcing their position as leaders within the luxury travel industry.

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As a Virtuoso Cruise Icon, they will have access to various events and networking opportunities designed to foster growth and collaboration while sharing and cultivating best practices within the network’s cruise community. Events such as Virtuoso Travel Week, luxury travel’s preeminent worldwide gathering, will bring Cruise Icons face to face with some of the most respected cruise brands in the industry, while this year’s Cruise Icon Voyage in Tahiti aboard Windstar’s Star Breeze recognises the effort it takes to maintain status as a top-tier cruise producer.Because of their affiliation with Virtuoso, Cruise Icons can offer exclusive benefits to their clients on over 400 select cruises annually across 13 separate cruise lines via the Virtuoso Voyages program, including a dedicated onboard host and a choice of an additional benefit ranging in value from US$500 per couple to several thousand dollars, depending on the sailing.Greg Treasure, Virtuoso General Manager Australia/New Zealand told LATTE: “Virtuoso’s Cruise Icons program recognises the top 1% of cruise sellers globally, and we are delighted to have 29 of our Australia & New Zealand advisors recognised as Virtuoso Cruise Icons in 2024.”

“These advisors have showcased resilience, creativity, and an unwavering dedication to surpassing client expectations while bolstering our cruise partner sales.”

“Their achievements are an inspiration to fellow advisors across Australia and New Zealand, a testament to their expertise, determination, and passion for crafting unforgettable cruising experiences for their clients.”

Among those in Australia to share with enthusiasm their designation are Virtuoso travel advisors, Mandy Dwyer of Main Beach Travel; Robyn Sinfield of Home Travel Company; Jo Kennedy, Kennedy & Turner Travel Associates; Megan Catterall of LUXE by itravel; Byron Horne of Bicton Travel, Roland Howlett of Frontier Travel, Deborah Hilton of FBI Travel and Christine McIlroy of Travel Inspirations.Dwyer said she was honoured and humbled by the recognition, saying she “loves matching clients with the right ship, the right cabin, and the right itinerary.”“It’s a real pleasure to work with so many cruise partners who value and reward the work that travel advisors do,” she told LATTE.“I know our clients are in good hands with the cruise lines we work with. I pay extra attention to first-time cruisers, knowing that if I get it right, they’ll be hooked on cruising as a great way to travel the world”.Other Australia and New Zealand based Virtuoso Cruise Icons who would like to have their names added to this article, reach out to LATTE‘s Managing Editor – guydundas@signaturemedia.com.au.

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