Hurtigruten has promoted Iain Powell as the company’s new Chief Commercial Officer. Powell joined Hurtigruten in March 2024 as Vice President of Sales & Marketing for the UK and EMEA, before being promoted to Managing Director for the Nordics, UK, and Emerging Markets in December 2024.Iain is a respected commercial leader in the travel industry, with a career spanning renowned brands including TUI, Carnival UK, and Saga Travel Group, where he held the role of Trading Director. As CCO, he will now lead Hurtigruten’s global commercial strategy, strengthen the company’s market position, and drive further growth.“We are very pleased that Iain is stepping into the role of CCO. In a short time, he has demonstrated leadership, business acumen, and the ability to execute. These qualities will be critical for the company’s continued progress,” said Hedda Felin, CEO of Hurtigruten.Subscribe to LATTE Cruise’s free eNewsletter to keep up to date with everything in the luxury cruise space.Hurtigruten is currently experiencing strong growth, backed by long-term and ambitious owners with high aspirations for the company’s continued development. The role of CCO will therefore be key to realising Hurtigruten’s growth strategy and creating even greater value for guests and partners around the world.“There’s strong demand from people wanting to experience Norway, and we are fortunate to have a truly unique product – world-class journeys through spectacular nature,” Powell said. “We are very well placed to capitalise on this demand, and we see a significant opportunity for growth.”
