AmaWaterways has launched its “most ambitious” trade incentive to date, with the River of Rewards campaign to stretch over eight months, culminating in a full-ship mega famil on the Danube River aboard AmaSofia which launches in early 2026.The campaign is open to all travel advisors in Australia and New Zealand, with winning advisors able to bring a travel companion.The famil sailing will take place from 2 to 9 August 2026, on the popular Melodies of the Danube itinerary, from Budapest to Vilshofen. Travel advisors can qualify by being a monthly top FIT or group booker, or by engaging in monthly brand-aligned challenges that will award points.“This is without a doubt the biggest trade incentive AmaWaterways has offered in Australia and New Zealand,” said Steve Richards, Managing Director AU/NZ.“We’re so excited to be rewarding our advisor community in such a meaningful way, by inviting them to truly experience what makes AmaWaterways so special. The mega famil is not only a celebration of top performers, but a hands-on learning journey that we hope will inspire and empower our partners to grow their river cruise business. We’re with them every step of the way.”
Throughout the campaign, running from 17 July 2025 to 28 February 2026, travel advisors can accumulate points by completing creative monthly challenges, undertaking AmaAcademy training, and working with their Regional Sales Manager to promote AmaWaterways.All winners will be treated to the full AmaWaterways experience onboard AmaSofia, including guided excursions, onboard dining and wine, wellness activities, and exclusive education sessions hosted by guest speakers.Advisors are encouraged to register now via riverofrewards.com/register to take part in the first challenge: a 10-question quiz designed to test their knowledge of AmaWaterways and the Danube River.
