Hurtigruten‘s iconic Norwegian Coastal Voyages will reach a potential audience of tens of thousands around Australia over the coming weeks, with the experience featured as a precursor to a series of art-house films playing at Palace Cinemas, from now until mid August.Now in its 11th year, Hurtigruten is the Naming Rights sponsor of the 2025 Scandinavian Film Festival which kicked off in Melbourne and Ballarat last week, and this week commenced in Canberra and Sydney, the latter at Palace Cinemas Moore Park.The 2025 program features powerful new works from not only Hurtigruten’s birthplace, Norway, but from Denmark, Sweden and Finland.
Andrew Eddy, Sales Director, APAC for Hurtigruten, hosted an intimate gathering of trade partners, including LATTE, who braved the elements to view the Hurtigruten Scandinavian Film Festival‘s opening night session in Sydney and the film, Number 24.Before the film, Eddy emphasised Hurtigruten’s 132 year history of connecting Norwegian communities and showcasing the country’s spectacular scenery and waterways. He highlighted Hurtigruten’s commitment to authenticity and adventure, aligning with the festival’s Nordic cinema and theme.
“From its stark natural beauty, to its soulful cultural heart, we’re thrilled to align with the festival that showcases the best of Nordic cinema – thoughtful, bold, always quirky, but always real,” he said.
Eddy also used the platform to introduce the audience to Hurtigruten’s own short film series that capture the “raw emotion, timeless beauty and deep human stories of Norway’s rugged coastline”, and promoted Hurtigruten’s immersive travel experience, which includes the Northern Lights Promise, guaranteeing sightings of the Aurora Borealis aboard one of Hurtigruten’s vessels during the winter months, or the guest gets a free trip to return again for a sighting.“If watching these short films inspires you to see it all for yourself in person, and travel to Norway, then you’ve got to experience it of course, with Hurtigruten,” Eddy quipped.The full program and locations are below:
Melbourne: 11 July – 3 August, Palace Balwyn, Palace Brighton Bay, Palace Cinema Como, Palace Westgarth, Palace Penny Lane, The Kino, Pentridge Cinema and The Astor Theatre
Ballarat: 11 July – 3 August, Palace Regent Cinema
Canberra: 16 July – 10 August, Palace Electric
Sydney: 17 July – 10 August, Palace Norton St, Palace Moore Park, Palace Central and Chauvel Cinema
Adelaide: 23 July – 13 August, Palace Nova Eastend Cinemas
Brisbane: 23 July – 14 August, Palace James St, Palace Barracks
Perth: 24 July – 13 August, Luna Leederville, Luna on SX and Palace Raine Square
Byron Bay & Ballina: 24 July – 13 August, Palace Byron Bay, Ballina Fair Cinemas
Or go to scandinavianfilmfestival.com/filmsPictured at the Sydney premier last night, from left are: Carina Mullen, Cruise HQ; Kim Ryan, Cruise HQ; Jodie Beck, TravelManagers; Jennifer Saberton, Travel Associates Turramurra; Andrew Eddy, Hurtigruten; Liz Glover, Adventure World; Sasha McAlister, Adventure World; Kevin Johns, Cruiseco and Lauryn Woodward from Helloworld. | Photo: LATTE/Guy Dundas
